Daksha Shetty
Winkel - An Online Shopping App
A project created for the second semester of master's
Role
UI/UX Designer Intern
Tools
Figma
Team
2 Designers
OVERVIEW :​
These app is designed to enable customers to browse through a companies products on tablets or smartphones. This is the best way to follow new trends through shopping app. In this app design you can find different category of outfits for men, women and kids and explore new launch of the different brand cloths.
PROBLEM :
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Complicated navigation system
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unclear return policy for international shipment
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color inaccuracy of product shots
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ads and popups
The biggest obstacles which lies in a online shopping app is the product that is not accurate as shown in the images. Having such kind of problems is the main reason for the negative impression for the users.
SOLUTION :
As nowadays people rely on online. we tried reducing the problems and fix the problems that users are facing.
USER TARGET :
This app will attract every age group user from teen to adult to old age.
RESEARCH :
I and my team member used the user centred design process, starting with the discovery phase.
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As part of research we conducted a survey to know our users requirement.
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The survey questions aimed to understand user's requirement
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Do you prefer online shopping?
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If yes, which online shopping app do you use?
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How often do you buy clothes?
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Which brand do you use often?
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Do you follow current trends?
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How much do you spend on shopping every year?
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what kind of products you prefer while shopping?
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which factors insiists or make you feel to purchase the order?
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which payment options you prefer while online shopping?
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what are your expectations from online shopping?
PERSONA :
We created a persona to better understand the needs and pain points of our target audience.
MENTAL MODEL :
We created mental model to understand the users different emotions.
FINAL RESULT :
